What are Ad Networks?
DeSilva+Phillips wrote a great whitepaper providing an overview of online ad networks. A must-read for anyone trying to familiarize themselves to the world of online advertising, covering:
- Why ad networks exist, and the value to publishers and advertisers.
- The differing objectivs of brand and direct response advertisers.
- Ad network business models.
- Recent mergers, acquisitions and venture investments in ad networks.
- Rank, reach and ownership of the top ad networks.
Jordan Mitchell, the author of this post, is the CEO and Founder of Others Online, his 4th Internet startup. Others Online helps Web site publishers and networks better understand, target and monetize their audience through the use of proprietary affinity profiling software. Jordan blogs regularly and tweets even more!
Tags: online advertising
March 20th, 2010 at 7:50 pm
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