What makes great Web sites sticky and attractive? Good, relevant content that is easy to use. Developing and implementing an effective content strategy takes time and resources, but the payoffs are great. Many more good, target customers will visit your site more often. Your customers will be more satisfied because …

Deciding Who Does The Work Deciding who will carry out your web strategy once it’s developed is a major step. Maybe you have in-house staff with the skills and time to do the job, but if not, perhaps you should consider outsourcing part or all of the implementation. Here are …

How well is your Web site doing? Has the site been an excellent referral source? Have your customers received better service, become more knowledgeable about your products, and become better customers because of what you have offered them online? How do you know? Too often businesses spend the money to …

Leveraging your business online is not as simple as point-and-click, but neither is it hopelessly complicated, regardless of your level of technological expertise. The Internet has come a long way since any old web page would do. Yet those early days have left their mark in the mistakes you need …

“How can we improve our Web site?” clients often ask me. A winning Web site requires first developing a sound e-business strategy, understanding your target audiences, defining the purpose behind your Web site, designing an effective site architecture, and developing relevant content. Short of revamping the site, what can you …

You have big news: Your company recently merged, changed name, or introduced some revolutionary products. Will your Web site visitors read first-hand the exciting story behind your company’s new strategies? Or will they be confused by references to out-dated products and inaccurate information? Your Web site is a vital contact …