Closing Keynoters: Justin Esch & Dave Lefkow, Bacon Salt

Oprah, Good Morning America, NPR, ABC News, The Daly Show, Geek Magazine and Allure. Is there anyone who hasn’t covered BaconSalt? Not if Bacontrepreneurs and guerrilla marketing masters Justin Esch and Dave Lefkow can help it! How have they gotten big shot press, countless bloggers and YouTube viewers around the world all talking bacon, or rather Bacon Salt? It’s a bacon-flavored story stuffed with savory tips and tricks sure to satisfy your craving to know how to make your business a star.

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Speaker: Andy Sack, Founders Co-Op

You could have a great idea at the wrong time. A compelling strategy with flawed execution. Be a brilliant technologist surrounded by the wrong team. What's the recipe for success? The best entrepreneurs learn from "failure," or simply the wrong combination of these ingredients. Learn some of these valuable lessons from a successful serial entrepreneur-turned-investor. the always insightful Andy Sack.

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Workshop: Clay McDaniel, Spring Creek & Damon Cortesi, Alchemy Security LLC

Tenets of good customer service may be timeless, but today we have ever more tools at our disposal. How can you leverage social media channels in a sustained and effective way? How can you strengthen your brand in a world of real-time, visible communication? Walk away from this workshop with the information you need to use social media for more than Vegas vacation photos. If you are interested in attending this workshop, please bring your laptop to the session.

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Marketing in Campaigns: Delivering the Message
Jamie Lomas, Ad Ready
Getting the right message to the right people might just be the single most important thing in marketing. What you say is just as important as how you say it. The team from AdReady will discuss media options and how to get the most bang for your buck—along with tips, trick and techniques for getting your target audience to notice and react your product.

Speaker: Blake Cahill, Visible Technologies

You don't need to be a secret agent to effectively sleuth the competitive landscape, but if you hope to kill your startup faster than this message will explode, simply utter the phrase "we have no competition." Blake Cahill at Visible Technologies will shine the light on how to position and monitor your brand in light of the competition.

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Workshop: Lorraine Howell, Media Skills Training & Urban Spoon
How you talk about your business can make the sale, close the round and entice the top recruit … or not. Don’t let your brilliant business story get lost in translation. Expert trainer Lorraine Howell partners with the founders of Urban Spoon to show you how to craft a story that will grab attention and draw people in to your business in this hands-on workshop.

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Panel: Nathan Kaiser(Moderator), Dave Schapell, Josh Maher & Danielle Morrill

Seattle is switched on when it comes to networking organizations and events. How do you take advantage of create meaningful connections that will forward your personal and professional goals? Get tips from some of the most plugged-in people in town.

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Panel: Deb Hagen, Pete Parsons, Liz Pearce & Derek Johnson
That coveted form of communications – Word of Mouth – has always been the most powerful influence on human behavior. Smart marketers learned long ago how to get people talking positively about their businesses. Now it’s your turn. With a little know how, you can influence how people view and talk about you and your business. Get the inside scoop on word of mouth marketing from our panel of entrepreneurs who’ve successfully gotten people talking about their businesses.

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Panel: Todd Marker (BVD), T.A. McCann(Gist), Heidi Capozzi (Insitu/Boeing) & Shannon Swift (Swift HR Solutions)
Throughout the life-cycle of your business, you'll constantly be challenged by whom to hire and when. The generalist, or the specialist? Hire for experience or human qualities? In this session you will learn from the experts on how to hire people you not only know, like and trust, but that you won’t want to throw out of the window too often.

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Speaker: Joe Campos
What's best for your busines? Creating the right entity is more than just alphabet soup. The decision to LLC, S-Corp, or C-Corp has legal and business implications that you should understand now, and avoid the painful (and often expensive) products of fixing it later.

Speaker: Diane Renihan, Ballantrae

Business models come in all shapes and sizes, and your financing options will vary with the capital intensity, scaleability and viability of your startup. Join the dynamic duo of Diane Renihan and Patrick Schultheis as they step through best fits for bootstrapping, debt, equity, and alternative financing.

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Speaker: Betsy Aoki
Gone are the days when a good idea alone was worth a million dollars-- vaporware is so five minutes ago! Besty Aoki, will candidly share the strategy behind creating this product, differentiating it, and shouting the message from the rooftops.

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Workshop: R. Michael Crill & Rebecca Lovell

Do you have a solution looking for a problem? Do you have a market that's willing and able to pay for your product or service? Will it cost more for you to acquire your customers than you can hope to make from them in their lifetime? Work though examples of real business plans and learn to identify strengths and weaknesses in your own.

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Jennifer Mintz Clark
Deputy COO, Obama for America Campaign
Our keynote Jenn Clark, the third employee of the Obama for America campaign, leveraged her business experience to build a successful team and contribute to one of the most successful campaigns in US history! Touching on every point of digging in and branching out, Jenn will regale us with lessons from the campaign trail directly applicable to your startup...from creating a cohesive culture to maintaining focus in the face of staggering odds. Leave the politics for the politicians and take advantage of this rare opportunity to learn the secrets of a career strategist!

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