April Venture Breakfast: How To Market Your Company in a Down Economy

April 10, 2009

When: Friday, April 10, 2009 7 - 9 am
Early-Bird Networking begins at 6:30 am

Where: Bellevue Harbor Club, Bellevue, Washington

Speaker: Therese Adlhoch Smith, President and Principal, The Adlhoch Group, LLC

What You Will Learn:
When times are tough, often the first thing to go is the marketing budget even though it’s difficult to build your business without marketing. What can you do to survive and thrive in a down economy? Therese Adlhoch Smith of The Adlhoch Group will show you how to grow your business by stretching your marketing dollars and focusing on the most important tools and programs. She will present the results of The Adlhoch Group’s 2009 survey of start-up CEOs and small business owners, “Front Line Advice to Weather the Storm.” You’ll learn from executives and entrepreneurs who have survived tough times, gaining their candid perspectives on what they’ve done right and what they’d do differently. She will also share the 7 marketing essentials for survival.

Therese Adlhoch Smith
Therese Adlhoch Smith is a marketing specialist with an extensive background in product management, marketing communications and business analysis. With more than 17 years of experience helping companies develop products and metrics-driven marketing programs, she has worked in a variety of industries including B2B e-commerce, telecommunications, electronic discovery, biotechnology, marine science, health technology, stock photography, consumer finance, online consumer services and consumer multimedia.

Therese founded The Adlhoch Group, LLC after holding vice president and director of marketing positions with a number of public and privately held Northwest businesses. She has hands-on expertise in market analysis, product planning and national marketing programs for early-stage and established businesses. Therese holds a Master of Business Administration in marketing and international business from the University of Washington, and a Bachelor of Science in finance, summa cum laude, from California State University, Northridge.

Join us on April 10 to hear Therese Adlhoch Smith discuss marketing strategies to survive and thrive in a down economy.  Please register today to ensure a seat, as this Venture Breakfast promises to be one you won't want to miss!

About the Northwest Entrepreneur Network
The Northwest Entrepreneur Network, with nearly 900 members, is a nonprofit, professional association dedicated to helping entrepreneurs accelerate the growth of their companies. In addition to its monthly Venture Breakfasts, the Network provides educational programs, networking events, opportunities for “face time,” and tools and resources entrepreneurs can use to help their businesses grow and prosper. For more information about the Northwest Entrepreneur Network, call (425) 564-4074 or visit www.nwen.org.