Bootstrapping Workshop

June 23, 2009

Tuesday, June 23, from 7:30 am to 12:00 pm

Please arrive closer to 7:15 for registration
Perkins Coie Offices, 1201 3rd Ave, Suite 4800, Seattle

Registration: $65 for members, $115 for non-members
Registration closes at 5 pm the Monday prior to the workshop.

Essentials of Bootstrapping
Sponsored By: Perkins Coie

Nearly every start-up company goes through a period when cash is extremely tight and the demands of fueling the company’s growth are monumental. How many compelling ideas never make it to market because the entrepreneurs couldn’t keep their companies viable until they could receive substantial outside funding or become self-sustaining?

Bootstrapping - the corporate version of “Europe on $10 a day” - is a critical and immensely useful skill that enables start-ups to stay alive until they can get traction. This workshop will provide you with the techniques you need to maximize early cash inflow and control cash outflow. In addition marketing, finance and legal experts, you will hear successful entrepreneurs talk about their real-life stories of bootstrapping their companies to success.

Topics in this workshop will include:
• Marketing and selling when resources are tight.
• Compensating employees and contractors.
• Managing service providers and other external relationships.
• Stretching your intellectual property dollar.
• Developing creative cash sources.
• "How I did it" war stories - Getting a lot done for a little.
• Dollars and Dilution - financial and legal aspects of bootstrapping

Tentative Schedule of the Workshop

7:30am – 8:00am Sign-up – Networking and Introductions – Rebecca Lovell, Executive Director, Northwest Entrepreneur Network
8:00am – 8:05am Greet – Rebecca Lovell
8:05am – 8:10am Introduction and Overview – Mark Metcalf, Perkins Coie LLP
8:10am -- 9:00am Dollars & Dilution: Financial Aspects of Bootstrapping -- Kha Dang, Perkins Coie LLP; [co-presenter TBD]
9:00am -- 9:30am Marketing Bootstrapping – Therese Adlhoch Smith, The Adlhoch Group
9:30am -- 10:00am Dealmaking Strategies: Taking on Goliath – Joe O'Neill, Tiger Mountain Group, LLC
10:00am -- 10:10am Break
10:10am -- 10:30am Managing External Relationships – Janis Machala, Paladin Partners
10:30am –10:50am Employment Law for the Entrepreneur – Linda Walton, Perkins Coie LLP
10:50am –11:10am Stretching your Intellectual Property Dollar – Will Rava, Perkins Coie LLP
11:10am – 12:10pm Bootstrapping Strategies: Lessons Learned in Practice – Hillel Cooperman – Jackson Fish Market LLC